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Business and Computer Science |
Adapting existing products Finding new products based on the original one. |
Aims An overall or long-term target for an individual or a business. |
Aims/Objectives A clear, measurable goal, so success or failure is clear to see. |
Asset Any item of value that a business owns, such as its machinery or premises. |
Branding The process of creating a distinct identity for a product or business which highlights how it is different from competing products or businesses, through using a logo, name or creating a personality. |
Break-even level of output The point where revenue received meets all of the costs of a business. |
Business decisions Choices that have to be made by a business, usually within a short time period. |
Business failure (insolvency) The collapse of a business, probably leading to its closure. |
Business plan A detailed document setting out the marketing and financial thinking behind a proposed new business. |
Cash flow forecast Estimating the cash inflows and outflows of a business over a future time period. |
Cash-Flow The money coming into and going out of a business within a period of time. |
Competition The rivalry that exists between businesses selling products. |
Competitive Advantage A feature of a business that helps it to succeed against competitors. |
Competitive environment The strength of competition between companies in the same market. |
Consumer The person who ultimately uses (or consumes) a product. |
Consumer Income The amount households have available to spend after income taxes have been deducted. |
Consumer Law Acts of Parliament that are intended to protect customers from misleading or dangerous practices by companies. |
Consumer rights Laws that empower the consumer to demand certain minimum standards from every business supplier. |
Convenience The ability of a product to fit in with a customer's lifestyle or routine. |
Crowd funding Raising capital online from many small investors (but not through the stock market). |
Customer needs What customers require when they purchase a product. There are four main customer needs: price, quality, choice and convenience. |
Data Information, particularly statistics, that can be collected and analysed. |
Demographics The characteristics of a population, such as age, gender, race, nationality, disability, and occupation. |
Digital Communication Messages or conversations conducted via email, text, or social media. |
Discrimination When someone is treated differently to someone else because of a particular characteristic, such as a disability, their ethnicity, or their sex. |
Dynamic nature of business The idea that business is ever-changing because external factors, such as technology, are always changing. |
e-Commerce Using the internet to carry out business transactions. |
Economic climate Like the weather, the economy can run cold or hot, the economic climate is a measurement of the level of economic activity within a country, which might be promising or worrying. |
Economy The system by which money is produced. |
Enterprise Entrepreneurial activity (can also mean a business or company). |
Entrepreneur A person who sets up a business and takes on financial risks in the hope of profit. |
Ethics Moral principles or standards that guide the behaviour of a person or business. |
Exchange rate The value of one currency expressed in terms of another. |
Exports Goods and services that are sold to other countries. |
Fixed costs Costs that do not change when output changes. |
Focus group A group discussion among people selected from the target market; it draws on psychology to provide qualitative insights into consumer attitudes. |
Franchise The right given by one business to another to sell goods or services using its name. |
Franchising Paying a franchise owner for the right to use an established business name, branding, and business methods. |
Globalisation The process of businesses increasingly operating on an international scale, buying, and selling in different countries to exploit lower costs and identify new markets. |
Goods Any physical product a consumer can buy (natural or manufactured). |
Government Taxation Charges placed by the government on goods, imported goods, and the incomes of individuals and companies. |
Gross Profit The amount of profit that a business makes before the cost of sales are deducted. |
Independence The need by many business owners to make their own decisions and be their own boss. |
Inflation An increase in the general level of prices in an economy over time. |
Innovation The act of creating new products or processes. |
Insolvency When a business lacks the cash to pay its debts when they fall due. |
Interest The charge made by banks for the cash they have lent to a business or individual, as a fixed cost. |
Interest rate The annual cost of borrowing money from a bank and the annual return of saving money with a bank. |
Labour Workers or the workforce. |
Legislation Laws passed by Acts of Parliament which must be adhered to by businesses and individuals. |
Limited Liability Where shareholders of the business can only lose the amount they originally invested in the company because the owners and the company are treated as legally separate. |
Loans A fixed sum of money lent by a bank to an individual or a business for a specific purpose, which must be repaid with interest in set payments over an agreed period of time. |
Margin of safety The difference between the planned level of output and the break-even level of output |
Market map Measuring where existing brands sit on a two-factor grid, for example young/old compared with high price/low price. |
Market research The process of gathering information about the market and customers' needs and wants in order to help inform business decisions, including product design and marketing. |
Market segment A part of a market where consumers share similar characteristics such as; age, gender, geographical location, occupation. |
Market Segmentation The dividing up of a market to meet the needs of consumers with similar preferences. |
Market share The percentage of a market held by one company or brand. |
Net cash-flow The difference between cash inflows and cash outflows, in a period of time. |
Obsolete A good or service which has become out of date. |
Opening balance The closing balance at the end of the previous time period. |
Original ideas Ideas that have not been done before. |
Overdraft The ability for a business to go into a negative balance on their current account. |
Partnership A business which is owned by more than one person which has unlimited liability. |
Payment systems Different ways of paying for goods and services digitally/electronically. |
Place The method by which the business distributes the good or service to the consumer, it includes selling products to retailers and getting the products displayed in prominent positions. |
Pressure groups An organisation that tries to influence the decision making of a business or government. |
Price The amount a business charges consumers for a good or service. |
Primary research Research conducted first hand, it is tailored to a company's specific needs. |
Private limited company Ltd A business that has limited liability whose shares are not traded on the stock exchange. |
Product A good or service sold to consumers. |
Product differentiation Where a product has unique features that makes it stand out from other similar products in the market. |
Profit The difference between revenue and total costs. If the figure is negative, the business is making a loss. |
Promotion Methods used to encourage potential consumers to purchase a good or service from a business. |
Public limited company Plc A business that has limited liability whose shares are traded on the stock exchange. |
Qualitative data Research that involves collecting opinions from potential consumers. |
Quantitative data Research that involves collecting numerical information. |
Resources The factors of production such as labour that are required to successfully run a business. |
Retained profits The profit made by a business that is not paid to shareholders and is used as an internal source of finance. |
Revenue The income that a business receives from its sales (selling price multiplied by quantity of goods sold). |
Revenue/Sales Revenue The amount of money that comes in from a business's sales. |
Risk and reward The balance between potential profit in the future and the initial costs of setting up an enterprise. |
Secondary research Research that a company does not collect for a specific purpose itself and can be found in places such as the internet. |
Services Providing useful ways to help people live their lives, for example shops, restaurants, and hospitals. |
Share Capital The raising of capital by selling new shares in a company. |
Shareholders Investors who are part-owners of a company. |
Social media Any form of electronic communication that allows users to share content. |
Social objective Business goals that are non-financial and designed to meet a social/community need. |
Sole Trader A business owned by one person which has unlimited liability. |
Stakeholder Anyone who has an interest in the activities of a business, such as its workers, its suppliers, its directors, the local community, and the government. |
Start-up A new business, usually with only a small number of employees. |
Target market A particular group of consumers at which a business aims its products and services. |
Total costs All the costs of a business, found by adding fixed and variable costs. (Fixed plus variable costs for a time period) |
Trade credit Where a business buys raw materials from its suppliers, but pays in cash at a later date. |
Unemployment When someone of working age wants a job but cannot get one. |
Unique Selling Point (USP) Something that makes a product stand out from its competitors |
Unlimited liability A situation where the business and the owner are treated legally as one and the same. Thus, any debts incurred by the business have to be settled by the owner(s). |
Value added The difference between the selling price of the product and the cost of the factor inputs. |
Variable costs Costs that change when output changes. |
Venture Capital Investment of cash from individual or groups of individuals into a private limited company. |
Aesthetics The visual attractiveness of something. |
Application form A document completed by a potential employee when they apply for a job. |
Autonomy Independence or the freedom to make your own decisions. |
Average rate of return Average annual profit as a percentage of the cost of the investment. This shows profitability and can be compared with the interest rates available on bank deposit accounts. |
Bar gate stock graph A diagram which shows changes in the stock level of a business over a period of time. |
Barrier to communication Anything which prevents the flow of accurate information within a business. |
Batch production Producing a limited number of identical products. |
Buffer stock The minimum level of stock held by a business. |
Centralised organisational structure An organisation in which most decisions are made at head office. |
Commission Being paid a percentage of the value of a sale. |
Communication The passing of information form one person or organisation to another. |
Competing Internationally Finding a way to succeed against rival businesses located overseas. |
Competitive advantage An advantage a business has over its rivals that is unique and sustainable. |
Customer engagement The attempt to make a customer feel part of something rather than the outsider. |
Customer feedback Comments, praise, or criticism given to the business by its customers. |
CV A document created by an individual which sets out a person's qualifications, experience, and any other relevant facts that a potential employer may want to know. |
Decentralised organisational structure An organisation that allows staff to make decisions at a local or branch level. |
Demographic Relating to the population, such as average age, average income, and so on. |
Differentiate Show that something (in this case, a product) is different from similar things. |
Distribution The process by which goods and services move from the producer to the consumer. |
e-commerce Using the internet to carry out business transactions. |
e-Newsletter Regular updates on the activities of a business sent electronically to actual or potential customers. |
Environmental considerations Factors relating to green issues, such as sustainability and pollution. |
e-tailer An electronic retailer, in other words purchasing electronically, either by e-commerce or, more likely these days, mobile commerce (m-commerce). |
Ethics Moral principles or standards that guide the behaviour of a person or business. |
Excessive communication The passing on of too much irrelevant information within a business. |
Extension strategy Any strategy used to extend the product life cycle and prevent the product from entering the decline stage. |
External growth (Inorganic growth) Where a business increases its market share by taking over or merging with another business. |
External recruitment Appointing new employees from outside the business. |
Flat organisational structure An organisational structure with very few layers of hierarchy, resulting in managers being responsible for many employees. |
Flexibility The ability to switch quickly and easily from one task to another. |
Flexible hours A contract between a company and an employee that doesn't specify how many hours of work will be provided. |
Flow production Continuous production of an identical product in a factory. |
Formal training The official programme of teaching employees new skills in a business. |
Freelance contract An agreement over one job between a company and self-employed worker. |
Fringe benefits A non-financial method of motivating employees such as company cars and discounted products. |
Function How well a good or service fulfils its purpose. |
Globalisation When businesses operate on an international scale and gain international influence or power. |
Gross profit margin Gross profit as a percentage of sales revenue. |
Hierarchical organisational structure An organisation with many layers of management, therefore creating a tall organisational pyramid. |
Imports A good or service that is made overseas and sold in another country. |
Informal training Unofficial teaching of new skills to employees by colleagues or through use of the internet. |
Insufficient communication Too little communication, which might leave some staff under informed and demotivated. |
Integrated marketing mix A marketing mix that has a theme, with the elements all supporting each other. |
Internal Growth (Organic growth) Where a business increases its market share through the use of its resources (such as improvements to the marketing mix). |
Internal recruitment Appointing staff from within the business to a new role. |
Job description a short account of the main features of the job. |
Job enrichment Being given a range of activities and responsibilities that enable the worker to learn and to grow. |
Job Production Production of a single product which is customised to the consumer's exact requirements. |
Job responsibilities These are the things that someone is required to do in order to fulfil their role in a business. |
Job roles These are different positions within a business, where each position requires different levels of skills and training. |
Job rotation Having several tasks to do at work to relieve the boredom of doing the same thing all the time. |
Just in Time (JIT) Running the business with so little stock that new supplies have to arrive just in time before they run out. |
Logistics The process of ensuring the right supplies will be ordered and delivered on time. |
Making human resource decisions A department within a business that is focussed on managing employees. |
Marketing mix The four P's of marketing, which are product, price, promotion and place. |
Merger When two or more businesses join together to operate as one business. |
Motivation The desire to want to complete a task. |
Multinational These are businesses that produce goods and services in more than one country. |
Net profit margin Net profit as a percentage of sales revenue. |
Ongoing training Regular, scheduled teaching of new skills to employees within a business. |
Organisational structure The way in which the workforce is organised, usually a hierarchy with people reporting to managers all the way up to the chief executive officer (CEO). |
Permanent contract An agreement between an employer and an employee that work and income will be provided constantly into the long term future. |
Person specification A description of the type of person who would best fit the job, their character, their experience, and skills. |
Post-sales service Service received after the purchase is completed, perhaps because something has gone wrong or as a way of promoting customer engagement. |
Pressure group An organisation that aims to make a government or business change its decision making. |
Procurement The process of ordering the right supplies from the right supplier. |
Product differentiation The extent to which consumers see your product as being distinct from its rivals. |
Product knowledge How well staff know all the features of the products and the service issues surrounding the products, such as the precise terms of Kia's seven-year warranty on its new cars. |
Product life cycle How the sales of a product vary over time. |
Productivity Output per person per period of time. |
Promotional strategy A medium to long term plan for communicating with our target customers. |
Quality Assurance The checking of a product to make sure that it is fault free and of an acceptable standard throughout each stage of the production process. |
Quality control The checking of a product to make sure that it is fault free and of an acceptable standard at the end of the production process. |
Remote working Working away from a business office, usually using the internet. |
Renumeration The financial rewards from work in the form of a wage or salary. |
Research and development The investigation of new products and processes and turning this into saleable products. |
Retailer A shop or chain of shops, usually selling from a building in a high street or shopping centre. |
Retention The ability of a business to keep its existing employees, rather than leave to take a position with another employer. |
Self-learning Teaching yourself, perhaps by thinking why a problem occurred and making sure you learn from your mistakes. |
Sponsorship When companies pay to have a brand associated with an iconic individual or event (usually connected with sports or the arts). |
Stock The amount of raw materials, work in progress and finished goods held by a business |
Stock market flotation Listing company shares on the stock market, allowing anyone to buy the shares. This means the price can float freely (up and down). |
Sustainability Acting to ensure that natural resources are used responsibly, to protect the environment for future generations. |
Takeover Where one business acquires more than 50% of the shares in another business, allowing it to gain overall control. |
Target setting When you are set goals by a manager and your job is to achieve them. |
Tariffs Taxes charged on imported goods and services. |
Temporary contract An agreement between a company and an employee that work and income will be provided for a short period of time. |
Trade blocs A group of countries that have agreed to have free trade within external tariff walls. |
Trade-offs How having more of one thing may force you to have less of another, for example higher ethical standards may mean less profit. |
Trust Building a business relationship in which both sides know that the other won't let them down. |
Unique Selling Point (USP) Something that makes a product stand out from its competitors. |
Viral advertising Advertising using social networking to increase sales or boost brand awareness. |