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Business and Computer Science |
Added value
The increase in value that a business creates when producing a product/service. The difference between the price the customer pays and the total cost of inputs.
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Biased questions
Questions that do not produce findings that reflect the true views of the target audience.
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Brand
A unique design/sign/symbol/words/logo which makes it recognisable/distinguishes it from competitors.
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Competition
The rivalry among sellers trying to achieve goals such as increasing profits, market share, and sales volume.
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Competitive advantage
A feature of a business and/or its products that enable it to compete effectively with rival producers/products.
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Competitive market
When there are many rivals selling similar products.
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Competitor
A rival business operating in the same market offering similar goods or services e.g. KFC and McDonald's.
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Consumer behaviour
How consumers make decisions about choosing and using products/services.
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Databases
An organised collection of electronic data with instant access, search and sort capabilities.
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Differentiation
Making products or services different or distinct from competing products/creating a USP.
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Direct competition
Businesses produce similar products that appeal to the same group of customers.
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Dynamic market
A market that is subject to rapid/continuous change.
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Face-to-face survey
Research where the interviewer directly communicates with the respondent using a questionnaire.
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Focus group
A group discussion used to gain feedback about a product or service as part of market research.
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Government data
Government publications like census data that businesses can use.
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Indirect competition
Different businesses sell non-identical products that compete for the same customer experience e.g. Netflix vs local cinema.
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Innovation
Creating a new idea/product/process and turning it into a marketable/sellable product/service.
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Interview bias
When the interviewer’s opinion influences the interviewee’s responses.
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Market
Where buyers and sellers interact.
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Market growth
An increase in demand/sales for a particular product/service.
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Market mapping
The use of a 2-dimensional diagram that plots products/services in a market using two key variables to spot a gap in the market.
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Market orientation
The business finds out and responds to customers' needs and wants.
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Market positioning
An effort to influence consumer perception of a brand or product, relative to the perception of competing brands or products.
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Market reports
Documents containing information, statistics, research, and facts on a chosen field.
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Market research
Gathering, presenting, and analysing information about products/customers.
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Market segmentation
Dividing a market into customer groups with similar characteristics.
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Market segments
Identifiable groups of individuals who share one or more characteristics/needs.
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Market share
The % of the total market a business has in terms of volume or value.
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Market size
The total amount of sales/customers in a market measured by value/volume.
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Mass market
A large unsegmented market where mass appeal products are on sale.
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Niche market
A specialised section of the market where customers have specific needs/wants.
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Observations
Watching customer behaviour for market research purposes.
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Online retailing
Selling goods and services on the internet.
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Primary market research
Data collected firsthand by the business (field research).
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Product differentiation
The act of distinguishing a product/service from competitors to make it more attractive to a particular target market.
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Product innovation
The development/creation of products not previously available.
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Product orientation
Focus on product quality/performance over customer preferences.
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Qualitative research
Research focusing on consumer opinions and beliefs (non-numerical).
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Quantitative research data
Numerical market research data presented via graphs, charts, etc.
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Respondent bias
When answers given by respondents are inaccurate.
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Sales volume
The quantity of a good or service sold within a period of time. (Sales revenue / selling price).
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Sample
A small, representative group used in market research.
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Secondary market research
Data collected by another organisation, used by a business (desk research).
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Segmentation
Dividing a market into groups with similar traits.
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Social networking
Platforms like Facebook/X/YouTube used to market products/services.
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Survey
A primary research method used to collect information.
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Test marketing
Trialling a product in a small market area to assess suitability.
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Trade publications
Specialist magazines focused on trends in the business world.
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Uncertainty
The inability to predict/lack of knowledge about future events due to factors outside the business's control.
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Complementary goods
Products consumed/used together, so they are purchased together e.g. printer and printer ink.
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Consumer income
The money earned/received from work/investments.
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Demand
The quantity of goods/services that a consumer is willing to buy at a given price and time.
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Demographics
The structure of the population such as age, gender and geographical distribution.
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Equilibrium price
The price where supply and demand are equal (market clearing price).
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External shocks
Factors beyond the control of a business.
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Government subsidies
A payment given to producers, usually to encourage production of a certain good.
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Income elasticity of demand (YED)
Measures responsiveness of demand to changes in consumer income.
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Indirect taxes
Taxes on spending (e.g. VAT), paid by the business.
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Inferior good
When incomes rise, demand falls e.g. budget goods.
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Luxury
Goods consumers buy if they can afford them e.g. air travel.
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Necessity
Basic goods that consumers need e.g. food, electricity.
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Non price factors
Factors other than price e.g. income changes, advertising, seasonality.
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Price elastic
Quantity demanded is responsive to a price change.
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Price elasticity of demand (PED)
Measures responsiveness of quantity demanded to a change in price.
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Price inelastic
Quantity demanded is less responsive to a change in price.
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Seasonality
When demand rises or falls at particular times of the year due to seasonal factors.
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Shortage in markets
When demand exceeds supply.
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Substitutes
Goods bought as alternatives but perform the same function e.g. petrol car and electric car.
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Supply
The amount that producers are willing and able to produce at a given price.
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Surplus in markets
When supply exceeds demand.
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Advertising
A paid form of communication used to raise customer awareness of products, services, or brands.
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Aesthetics
Relates to the appearance of a product.
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Boston matrix
A method to analyse the product portfolio of a business (stars, cash cows, question marks, dogs).
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Business to business (B2B)
Selling products/services to other businesses.
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Business to customer (B2C)
Selling products to individual consumers.
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Channels of distribution
Methods businesses use to get products from manufacture to consumer.
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Competitive pricing
Setting prices similar to competitors selling similar products.
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Consumer loyalty
Preference for a product or brand leading to repeat purchases.
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Cost (design mix)
When the business focuses on being economically viable, aiming to minimise costs.
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Cost plus pricing
Adding a mark-up percentage to the cost of the product.
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Customer loyalty
Customers favouring a business over competitors; repeat purchases.
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Design for recycling
Producing products using materials that have been discarded as waste and recycled.
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Design for reuse
Designing products to allow disassembly at end of life and reuse of materials.
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Design for waste minimisation
Reducing the quantity of resources discarded in production.
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Design Mix
The combination of aesthetics, function, and economic manufacture considered when designing a product.
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Digital communications
The electronic transfer of data.
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Direct marketing
Businesses sending leaflets or letters directly to households.
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Distribution
Getting products to the right place and time for customers.
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Distribution channels
The path products take from manufacturer to consumer.
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Distribution strategy
A plan for getting products/services to customers.
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Emotional branding
Creating brands that appeal to customers’ emotions rather than logic.
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Ethical sourcing
Buying materials produced under fair working conditions and with minimal environmental impact.
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Extension strategy
A plan to extend the life or sales of a product/service.
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Four stage distribution channel
Manufacturer → Wholesaler → Retailer → Consumer (e.g., groceries).
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Function
Relates to the quality and reliability of a product.
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Manufacture/corporate branding
Brands created by producers of goods and services (e.g., Kellogg’s Cornflakes).
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Marketing mix
A plan for using the right blend of product, price, promotion, and place in order to maximise sales.
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Marketing objective
A goal the business aims to achieve through marketing.
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Marketing strategy
Methods used to achieve marketing objectives.
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Online distribution/E-commerce
Using electronic systems to sell goods and services.
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Own brand
Products manufactured for wholesalers/retailers by other businesses (e.g., Tesco Beans).
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Penetration pricing
Setting low initial prices to build market share before raising prices.
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Personal selling
Direct communication between salesperson and customer.
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Place
Where products can be purchased and the process of making products available.
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Portfolio analysis
Evaluating each product in the context of its market position.
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Predatory pricing
Setting very low prices to force rivals out (illegal in UK, hard to prove).
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Premium price
Charging higher prices due to customer loyalty or lack of substitutes.
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Price comparison websites
Sites that compare prices of products/services from different sellers.
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Price skimming
Launching with high prices to recover R&D costs and attract early buyers.
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Pricing strategy
The approach a business takes to setting the price of its products.
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Product
A tangible item offered for sale.
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Product branding/Generic branding
Products named only by category rather than brand (e.g., carrots).
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Product life cycle
The stages a product goes through from introduction to decline.
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Product portfolio
The collection/range of products offered by a business.
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Promotion
The way a business creates awareness and interest in products or services.
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Psychological pricing
Pricing tactics that appeal to customer emotions.
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Public relations
An organisation’s attempt to communicate with interested parties, usually via unpaid media.
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Rebranding
Creating a new name, term, symbol, or design for an established brand to develop a differentiated identity.
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Resource depletion
The using up of natural resources.
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Sales promotions
Short-term methods of promoting products to boost sales.
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Service
The non-physical, intangible parts of the economy (as opposed to goods).
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Social media
Websites/apps that enable users to participate in social networking.
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Social trends
Changing patterns in consumer behaviour reflected in changing demands (e.g. increased use of social media, being environmentally friendly).
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Sponsorship
Providing funds to support an event/person in return for brand exposure.
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Three stage distribution channel
Manufacturer → Retailer → Consumer (e.g., electrical goods).
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Two stage distribution channel
Manufacturer → Consumer (direct marketing approach).
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USP (Unique Selling Point)
A feature that differentiates a product from competitors.
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Viral marketing
Encouraging customers to share information via social media platforms.
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Autocratic leadership
Managers make decisions without consulting subordinates.
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Bonus
Extra money added to wages/salary for performance.
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Centralised structure
Decisions made by senior management/headquarters.
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Chain of command
The way authority and power are organised in an organisation.
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Collective bargaining
Negotiation of wages/conditions of employment between employee representatives/trade unions and the employer.
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Commission
Payment based on percentage of sales value.
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Consultation
Employee feedback sought when making business decisions.
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Decentralised structure
Branches have more control/make their own decisions.
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Delegation
Authority passed down from superior to subordinate.
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Democratic leadership
Group members participate in decision-making; two-way communication.
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Dismissal
Termination of employment by an employer against the will of the employee.
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Employer/employee relations
The way in which management and employees behave towards each other.
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Empowerment
Giving employees authority to make decisions.
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External recruitment
Filling vacancies from outside the business.
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Financial incentives
Monetary rewards to motivate staff (piecework, commission, bonuses, profit sharing, PRP).
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Flat organisational structure
Few layers, wider span of control for managers.
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Flexible workforce
Employees choose how/when they work (zero-hour contracts, homeworking, etc.).
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Flexible working
Offering different work hours/location to improve work-life balance.
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Hierarchy
The order or levels of responsibility in an organisation.
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Individual approach (employer/employee relations)
Employers develop relationships with employees at an individual level.
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Induction training
Introductory training for new employees covering company policies, health & safety.
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Internal recruitment
Filling vacancies by selecting current employees.
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Job enlargement
Giving employees more work of a similar nature (horizontal expansion).
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Job enrichment
Giving employees greater responsibility and recognition (vertical expansion).
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Job rotation
Changing jobs or tasks.
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Laissez-faire
Employees make decisions within certain limits.
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Leadership
Having a vision, sharing it, and providing direction.
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Management
Day-to-day organisation of the business, including staffing.
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Maslow's hierarchy of needs
People's needs ranked from basic to self-actualisation.
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Matrix organisational structure
Employees are organised into teams/projects from different departments.
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Mayo's human relations theory
Motivation improves when employees feel involved and valued.
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Motivation
The reason for people’s actions, willingness, and goals.
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Multiskilling
The process of increasing the skills of employees.
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Non-financial methods of motivation
Motivation without monetary rewards (consultation, empowerment, team working, etc.).
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Non-financial techniques
Delegation, consultation, empowerment, team working, flexible working, job enrichment, job rotation, job enlargement.
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Off-the-job training
Training away from the normal work environment.
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On-the-job training
Gaining/developing skills whilst at work doing the job.
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Organisation structure
Diagram showing who is answerable to whom in an organisation.
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Part-time employees
Workers that generally work fewer hours than a full-time employee.
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Paternalistic leaders
Leaders make decisions considering employees' welfare.
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Performance-related pay
Financial reward for meeting or exceeding performance standards.
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Piece rate
Payment per item produced.
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Profit sharing
Sharing business profit among employees.
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Recruitment
The process of finding and selecting workers.
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Redundancy
When a business reduces workforce size or closes; can be voluntary.
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Span of control
Number of employees/subordinates a manager is responsible for.
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Staff as a cost
Staff are seen as a business expense (recruitment, training, remuneration, etc.).
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Staff as an asset
Staff are seen as contributing to output and value through their work.
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Tall organisational structure
Many layers, narrow span of control.
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Taylor’s scientific management
Breaking jobs into parts for efficiency; pay should relate to output; money as motivator.
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Team working
Organising people into groups with a common aim.
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Temporary work
A job position for a limited period of time.
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Trade unions
Workforce representatives protecting and improving members' conditions.
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Training
Developing a person’s skills and knowledge.
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Working conditions
The physical surroundings, atmosphere, and treatment of staff by managers.
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Business objective
A goal/target set by the business in the short/medium term to achieve its aim/mission.
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Cost efficiency
Minimising costs/expenses/waste when producing a product or service.
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Customer satisfaction
How satisfied a customer is with their purchase.
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Employee welfare
Facilities and benefits provided to meet employees' well-being.
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Entrepreneur
Someone who organises a business venture by combining factors of production, takes risks to set up a business for profit/reward.
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Entrepreneurial characteristics
Qualities/traits shown by individuals starting and running a business.
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Entrepreneurial motive
Factors that drive a person to start a business.
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Entrepreneurship
The activity of setting up a business, taking risks, normally in hope of profit.
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Ethical stance
Supporting a moral belief.
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Franchise
A business buys the right to trade using the brand/logo/business model of an existing firm for a fee/royalty.
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Franchising
A franchisor allows franchisees to trade under its name for a fee.
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Home working
Setting up a business from home.
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Independence
Desire to be one’s own boss.
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Leader
A person who inspires and motivates others to meet objectives.
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Lifestyle business
A business set up to generate a set income to enjoy a particular lifestyle.
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Objective
A goal/target set to help achieve the business’s aim/mission.
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Opportunity cost
The next best alternative forgone when making a decision.
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Partnership
A business ownership/organisation owned by two or more people.
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Private limited company
Small to medium business, often family-run; shares sold privately; has limited liability.
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Profit maximisation
When the difference between sales revenue and costs is at its greatest.
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Profit satisficing
Making enough profit to satisfy the business owner's needs.
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Public limited company
Business with limited liability; shares publicly traded on stock market.
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Resilience
The ability to recover from difficulties and try again.
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Risk
Probabilities of outcomes are known or considered; something an entrepreneur can plan for.
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Sales maximisation
Selling as much as possible in a time period or generating as much sales revenue as possible.
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Social enterprise
Business with aims benefiting society, profits reinvested into business/community.
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Social entrepreneurship
Setting up a business while showing concern for social issues.
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Social objectives
A goal to benefit/improve the community.
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Sole trader
A business owned by one person with unlimited liability.
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Stock market flotation
When a business sells shares publicly on stock exchange for the first time.
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Survival
A short-term objective aiming to keep the business running.
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Trade-off
Having more of one thing leads to having less of something else.
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Bank loan
An external method of finance/money borrowed from a bank paid back, with interest.
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Business Angels
Individuals who invest in a business in exchange for a stake in the business (shares).
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Business plan
A strategic document detailing how a business will develop and attract investors.
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Cash flow
The movement of cash into and out of a business over time.
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Cash inflow
The flow of cash into a business.
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Cash outflow
The flow of cash out of a business.
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Cash-flow forecasts
Predicted cash inflows and outflows over a period of time.
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Closing balance
Cash left in the account at the end of the month (Net cash flow + Opening balance).
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Crowd funding
An external source of finance where a large number of individuals provide funding in return for shares/free products/discounts.
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Economic variables
Features of an economy which have effects on business and consumers e.g. unemployment, inflation and exchange rates.
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External finance
Money raised from outside the business.
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Grant
A sum of money given by a government or other organisation that does not need to be repaid.
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Internal finance
The raising of capital/cash from within the business e.g. owner's capital, personal savings, retained profit.
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Leasing
A contract to acquire the use of resources such as property or equipment.
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Liability
An obligation to pay another person/lender/supplier.
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Limited liability
The obligation of a shareholder for business debts is limited to their investment.
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Loan
An external source of finance; amount borrowed, usually repayable after a fixed term.
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Net cashflow
Difference between cash inflows and outflows.
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Opening balance
Cash in the bank at the start of the month.
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Overdraft
When a business has a negative bank balance because withdrawals exceed deposits.
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Peer-to-peer funding
When a person lends money to individuals or businesses via online platforms.
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Personal savings/owner’s capital
A source of internal finance provided by the owner of a business.
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Retained profit
Profit re-invested back into/kept by the business which is not paid as a dividend.
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Sale of assets
A type of internal finance involving selling resources that belong to the business.
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Share capital
Finance raised by a business through issuing/selling new shares.
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Trade credit
Where a firm receives goods but pays the supplier at a later date.
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Unlimited liability
The obligation of a business owner to cover all business debts.
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Venture capital
External finance from investors in return for shares (capital injection).
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Acid test ratio
(Current assets - Inventory) / Current liabilities.
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Assets
Valuable things that a business can use.
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Capital
Cash put into the business by the owner.
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Cash
An asset of a business which can come from investors, lenders or customers.
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Cost of sales
The cost of inventory bought or produced.
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Current assets
Liquid assets converted into cash within 12 months e.g. inventories, trade receivables and cash.
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Current liabilities
Debts owed by a business that must be repaid within one year.
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Current ratio
Current assets / Current liabilities.
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External causes for business failure
Factors outside the control of a business which might cause failure e.g. competition, legislation, customer tastes, economic conditions.
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Financial factors for business failure
Factors contributing to a business running out of cash e.g. late payments, inability to borrow.
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Gross profit
Revenue - cost of sales.
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Gross profit margin
(Gross profit / Sales revenue) x 100.
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Internal causes for business failure
Factors a business can control e.g. poor decision-making, loss of key staff.
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Liabilities
Debts owed by a business to lenders and suppliers.
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Liquidity
The ability to meet current liabilities with current assets.
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Net assets
Total assets - Total liabilities.
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Non current assets
Long term resources used for more than one year e.g. property and equipment.
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Non current liabilities
Debts owed by the business for more than one year e.g. loans.
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Non financial factors for business failure
Factors from inside or outside the business e.g. poor management, external shocks.
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Operating profit
Gross profit - other operating expenses.
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Operating profit margin
(Operating profit / Sales revenue) x 100.
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Overtrading
When a business does not have enough cash to support its production and sales, usually because it is growing too fast.
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Profit
Total revenue - total costs.
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Profit for the year margin
(Net profit / Sales revenue) x 100.
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Profit for the year/net profit
Operating profit - interest.
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Profitability
Profit as a proportion of sales.
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Shareholders equity
The value of the shareholders' investment in a business.
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Statement of comprehensive income
A document showing income and expenditure of a business over a financial year.
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Statement of financial position/Balance sheet
A summary at a particular point in time of a firm's assets, liabilities and equity.
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Tax
A charge made by governments on activities, earnings and income of individuals and businesses.
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Total equity
Share capital + Retained profit or owner's capital + retained profit less drawings.
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Working capital
Current assets – current liabilities; cash available for day-to-day trading.
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Batch production
A manufacturing process in which components or goods are produced in groups (batches).
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Buffer stocks
Stock held as protection in case of reduction in supply or increase in demand.
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Capacity utilisation
Current output / maximum possible output x 100.
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Capital intensive
Output is made primarily using machinery/capital goods relative to labour.
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Cell production
Employees organised into multiskilled teams responsible for a particular part of production.
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Downsizing
Reducing capacity, such as making employees redundant to cut costs.
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Efficiency
Minimising waste and making the best use of resources to reduce costs.
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Flow production
The manufacture of an item/product in a continuous process.
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Full capacity
The point where a business cannot produce any more output.
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Inventory
Raw materials/work-in-progress held by a business.
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Job production
Production of a single good/service carried out one at a time to customer requirements.
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Just in time (JIT)
Stock control system where items arrive immediately before they are needed.
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Kaizen/continuous improvement
A Japanese practice focused on making small improvements in all business processes.
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Labour-intensive production
A production method requiring a higher proportion of labour than capital.
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Lean production
Using as few resources as possible; includes waste minimisation, JIT and TQM.
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Over utilisation
When a business is running at full capacity and straining resources.
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Productivity
Output per person/machine per period of time.
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Quality
A positive feature of a product that has no defects.
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Quality assurance
Checking/testing at each stage of production to prevent faults.
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Quality circles
Small groups of workers who meet regularly to discuss and resolve production problems.
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Quality control
Final products are checked by inspectors to find faults.
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Quality management
Maintaining excellence by paying attention to each production stage.
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Re order level
The stock level at which new orders are placed.
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Re order quantity
The amount of stock ordered when an order is placed.
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Standardisation
Using uniform resources/activities or producing a uniform product.
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Stock
Items held for future sale/processing such as raw materials, WIP or finished goods.
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Stock control
Managing the optimum quantity of goods/components for resale/production.
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Stock control diagram
Shows inventory movements including minimum/maximum levels, reorder level and quantity, and lead times.
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Stock rotation
The flow of stock into and out of storage.
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Total Quality Management (TQM)
A right-first-time approach ensuring products are checked at every stage to eliminate defects.
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Under utilisation
When a business is producing at less than full capacity.
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Waste minimisation
Producing goods/services using as few resources as possible.
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Work in progress
Partially finished goods.
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Appreciation
The rise in the price of one currency against another currency.
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Barriers to entry
Obstacles that make it difficult for new firms to enter the market.
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Boom/peak
The high point in the business cycle where GDP is growing quickly.
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Business cycle
Measures economic activity over time and shows stages of boom, downturn, recession and recovery.
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Consumer legislation
Legislation designed to protect consumers from poor-quality products and poor business practices.
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Consumer Prices Index
A measure which shows changes in average prices over time.
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Consumer protection legislation
Legislation against unfair selling practices; consumers have legal rights if products/services are misleading, unsatisfactory or unfit for purpose.
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Deflation
A fall in the general price level.
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Depreciation
A fall in the value of a currency.
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Discrimination
Favouring one person or group over another.
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Downturn
A period where GDP grows but slowly.
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Economic influences
Economic variables such as growth, inflation, interest rates and unemployment.
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Employee protection legislation
Laws giving employees basic rights to prevent exploitation e.g. minimum wages, redundancy pay, maternity leave.
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Environmental protection legislation
Legislation designed to reduce business impact and protect the environment.
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Exchange rate
The price of one currency in terms of another.
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Government expenditure
The amount spent by the government on public services and welfare benefits.
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Health and safety
Measures put in place to prevent accident or injury in the workplace.
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Inflation
The general increase in the level of prices in an economy in a year.
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Interest rate
The price of borrowing money or the return on saving money.
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Legislation
A collective name for laws and regulations used by governments to restrict certain activities.
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Market structure
Characteristics of a market such as barriers to entry and number of businesses, determining behaviour within the market.
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National minimum wage
A wage rate set by the government; it is illegal to pay below this.
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Recession
When GDP falls for two or more quarters (6 months).
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Recovery
A period where economic growth begins to increase again after a recession.
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Unemployment
The percentage of the working population without a job and actively seeking work.
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Corporate aims
Broad, long term ideas as to how the business should develop
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Corporate objective
A goal that a business strives to achieve in order to meet its long term aim
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Critical appraisal
Assesses if the corporate aims and mission statement continue to reflect the current corporate vision
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Mission statement
A set of guiding principles used to steer stakeholders to achieve a business’s aims and objectives
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Ansoff's Matrix
A strategic tool to help a business analyse business growth
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Architecture/origin
Refers to the contracts and relationships within and around an organisation
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Cost leadership
Seeking lower cost to reduce prices and therefore increase sales and revenue
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Distinctive capabilities
A skill or attribute possessed by a business
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Diversification
New products to a new market (more risky but potentially more rewarding)
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Financial resources
Resources to finance strategy e.g. cash, current assets, and ability to borrow
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Innovation
Developing a new product or process in the production of a product
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Market development
Marketing an existing product in new markets
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Market penetration
Selling existing products in an existing market (least risky strategy)
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Porters Strategic Matrix
Identifies sources of competitive advantage a business might achieve
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Product development
Marketing new or modified products in existing markets
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Reputation
Operational factors such as premises, equipment and resources needed to meet customer needs
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Strategic decisions
Long term decisions relating to achieving an overall goal
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Tactical decisions
Short term actions that help to achieve the strategy
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SWOT analysis
Identifies internal strengths/weaknesses and external opportunities/threats
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Economic factors
Economic variables affecting a business e.g. exchange rate, inflation, interest rates
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Environmental factors
Businesses have obligations to the environment; some are closely monitored
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Legal factors
Legal requirements a business must follow when operating in a country
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PESTLE factors
Political, economic, social, technological, legal and environmental influences on strategy
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Political factors
Laws/policies affecting a business e.g. regulations and subsidies
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Porter’s five force model
Analyses competition: substitutes, new entrants, buyer power, supplier power, rivalry; helps judge profitability
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Social factors
Demographic/lifestyle/taste changes e.g. ageing population, fashion
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Technological factors
Technology changes affecting business e.g. new processes, mobile tech, disruptive tech
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Threat of competition
Competitor behaviour that may lead to loss of market share
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Diseconomies of scale
A rise in average/unit costs experienced as a business grows
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Economies of scale
When average costs fall as total output increases
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External economies of scale
Average cost reductions available to all businesses as the industry grows
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Financial economies of scale
Large firms raise finance more easily with wider sources and better interest rates
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Growth
Expanding sales revenue, usually hoping profits increase too
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Internal economies of scale
Cost reductions from expanding production within a business
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Purchasing/marketing economies of scale
Large firms get better rates buying inputs in bulk
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Risk bearing economies of scale
As firms grow they may diversify to reduce risk
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Specialisation/managerial economies of scale
Larger firms can employ specialist managers e.g. marketing, HR
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Technical economies of scale
Large firms can be more efficient through capital equipment
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Horizontal integration
Joining businesses in exactly the same line of business
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Merger
When two businesses join together and operate as one
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Takeover
When one business buys a majority shareholding to gain control
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Vertical integration
Joining businesses at different stages of production
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Inorganic (external) growth
Expansion by merging with or taking over another business
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Organic (internal) growth
Expansion from within (more units/locations/product range) without merger/takeover
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E-commerce
Buying and selling of goods or services over the internet
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Extrapolation
Extending the trend line to forecast future sales
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Four period moving average
Average based on four time periods; calculated using centring based on an 8 period total
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Line of best fit
A line roughly through the middle of all scatter points on a graph
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Moving averages
A succession of averages derived from successive segments of values
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Quantitative sales forecasting
Forecasting using trends from past data (e.g. time-series analysis)
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Scatter graphs
Shows performance of one variable against another independent variable over multiple occasions
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Three period moving average
Average calculated by adding 3 periods and dividing by 3
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Average (Accounting) Rate of Return
Investment appraisal measuring net return per annum as % of initial spending
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Discounted cash flow (NPV only)
Investment appraisal using interest rates by discounting to present value (interest foregone)
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Investment appraisal
Evaluating an investment project to judge whether it is worthwhile
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Payback
Time taken to recover the initial investment cost
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Simple payback method
Measures time for a project to repay its initial investment
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Decision trees
Shows outcomes with probabilities and expected monetary values
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Expected monetary rewards
The value gained from taking a decision
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Probabilities
Likelihood of possible outcomes happening
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Critical path
Tasks which, if delayed, could delay the project
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Critical path analysis (CPA)
Planning activity sequence to find quickest/most efficient completion without missing stages
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Earliest Start Time
How soon a task in a project can begin
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Free float
Time a task can be delayed without affecting completion time
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Latest Finish Time
Latest a task can finish without delaying the whole project
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Network diagram
Chart showing task order and timing information for completing a project
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Evidence based decision making
Using gathered information and a systematic, rational approach to reach a conclusion
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Long-termism
Decisions impacting vision/mission/objectives, typically longer than five years
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Short-termism
Focus on quick financial rewards (e.g. quarterly figures) often at expense of long-term investment
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Subjective decision making
More holistic approach incorporating CSR and ethical behaviour
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Corporate culture
Unwritten code reflecting values and shared beliefs underpinning decision making
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Culture
Shared attitudes, values, customs and expectations
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Person culture
Individuals have expertise but do not necessarily work together
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Power culture
Central source of power responsible for decision making
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Role culture
Decisions made through established rules and procedures
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Strong culture
Values and ways of working are deeply embedded within employees
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Task culture
Teams focus on a particular task within the overall aim
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Weak culture
Business needs prioritised over customers; weak communication; high staff turnover; blame culture
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External stakeholders
Groups outside a business with an interest in its activities
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Internal stakeholders
Employees, managers, board of directors and owners of the business
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Shareholder approach
Business focuses purely on shareholder returns in decisions/objectives
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Shareholders
Owners who invest capital and take risk
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Stakeholder approach
Business considers all stakeholders in decisions/objectives
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Stakeholders
Groups/people interested in business actions (owners, employees, customers, suppliers, community, pressure groups, government)
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Capital employed
All long term finance: share capital + retained profits + non current liabilities (Non-current liabilities + Total equity)
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Corporate Social Responsibility (CSR)
Paying attention to social/environmental impact on a range of stakeholders, not just shareholders
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Ethics
Moral principles influencing decisions e.g. fair pay, good conditions, environmental impact
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Socially responsible business
A business that considers ethics as a key influence on strategic decisions
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Gearing ratio
Measures long-term borrowing: non-current liabilities / capital employed x 100 (highly geared > 50%)
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Return on capital employed
Operating profit / capital employed x 100
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Return on investment
Financial benefits/profits made from an investment (e.g. production location abroad)
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Absenteeism
Number of staff absent / total workforce x 100
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Consultation strategies
Management engages in discussions with employees about strategies and practices
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Employee share ownership
Key employees receive shares if the business reaches performance targets
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Empowerment strategies
Granting employees more authority in the workplace
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Human resources
People in the workforce including recruitment, training and redundancy
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Labour productivity
Total output / average number of employees
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Labour retention
Number of employees that remain in the business over a period of time
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Labour turnover
Percentage of employees leaving a business over a period of time
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Business continuity
A plan for a business to continue operating after a serious incident
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Transformational leadership
Implementing a vision through radical strategies to bring about positive change
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Contingency plan
A course of action to respond successfully to a major future event that may or may not happen
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Risk acceptance
When mitigation costs more than the risk; common for small businesses
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Risk assessment
Identifying/evaluating risks in an activity; ensuring health & safety compliance
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Risk avoidance
Ceasing an action entirely (opposite of acceptance) e.g. pulling out of an unstable country
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Risk limitation
Most common strategy: reduce impact/likelihood (e.g. backups to avoid long system failure)
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Risk mitigation
Identify, assess and prioritise risks and plan responses to deal with impact
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Risk transference
Handing risk to a third party e.g. outsourcing payroll/customer service
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Scenario planning
Anticipating possible changes and devising ways of dealing with them
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Succession planning
Identifying and developing new leaders to replace old leaders when they leave/retire/die
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BRICS
Economies are considered to be: Brazil, Russia, India, China and South Africa.
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Economic growth
An increase in the GDP - value of output of goods and services produced in an economy over time.
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Economy
An area/country where goods and services are produced, sold and bought.
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Emerging economy
Developing-country economies with rapid growth but significant risk.
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Employment patterns
Indicator of growth: unemployment, labour costs, productivity, qualifications and labour supply.
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GDP
Gross Domestic Product: output of goods and services in an economy over a period of time.
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HDI
Composite index: life expectancy, schooling, and standard of living (GNI per capita).
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Health
Development indicator: life expectancy, mortality, pollution exposure, access to clean water.
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Literacy
Growth indicator: % of adults who can read and write.
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MINTS
Economies are considered to be Mexico, Indonesia, Nigeria and Turkey.
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Exports
Goods/services produced in the home market but sold in a foreign market.
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FDI
Foreign Direct Investment: investing by setting up operations or buying assets in another country.
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Imports
Goods/services bought into one country from another.
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Specialisation
When an economy/business concentrates on a specific range of products or services.
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Foreign Direct Investment (FDI)
A business sets up factories/offices etc. in another country.
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Globalisation
Economies/cultures drawn deeper together via trade networks and rapid spread of technology.
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International trade barriers
Policies restricting trade e.g. tariffs, quotas, customs duties, rules and regulations.
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Migration
Movement of people to another country to seek work or a better life.
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Structural change
Some businesses grow while others shrink/close e.g. shifts between primary/secondary/tertiary sectors.
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Trade liberalisation
Reduction (or removal) of trade barriers between countries.
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Transnational companies
Companies owning/controlling production or service facilities outside their home country.
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Domestic subsidies
Financial support to domestic producers to help compete with overseas firms.
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Import quotas
Physical limit on the quantity of imports allowed into a country.
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Protectionism
Policies protecting domestic firms by making imports less attractive (tariffs, quotas, subsidies, regulation).
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Tariffs
A tax on imports to make them more expensive.
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Trade barriers
Measures designed to restrict trade.
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ASEAN
The Association of Southeast Asian Nations.
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EU
European Union: single market with free movement of people, goods, services and capital.
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NAFTA
North American Free Trade Area (replaced by the USMCA).
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Single market
Market where most trade barriers are removed; common laws/policies ease movement of goods, services, capital and labour.
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Trading bloc
Group of countries trading freely with reduced/no tariffs and quotas between them.
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Outsourcing
Moving a function/department to an external specialist provider (may be overseas).
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Pull factors
Conditions elsewhere that look more advantageous and attract a business to relocate.
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Push factors
Conditions making the current location less desirable and may cause a business to leave.
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Relocating
Moving to a new location to improve premises use and reduce costs (e.g. rent).
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Risk spreading
Limiting risks e.g. avoiding over-dependence on one market.
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Saturated market
Most customers already have the product; limited opportunity for growth.
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Disposable income
Money households have available to spend/save after taxes.
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Ease of doing business
How many/severe barriers exist when entering a country; higher ranking = fewer barriers.
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Infrastructure
Systems/services needed for an economy to function e.g. transport links, communications.
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Natural resources
Materials/substances in nature exploited for economic gain e.g. iron ore, coal, forests, lakes.
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Subsidy
Payment to a producer to offset/lower production costs.
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Global merger
Companies from different countries combine assets and operations.
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Intellectual property
Creation of the mind protected by law (patents, copyrights, trademarks).
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Joint venture
Two or more businesses collaborate for a specific project while remaining independent.
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Patent
Legal monopoly rights to a new product/process; others cannot copy without permission.
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Global competitiveness
Extent a business/area (e.g. country) can compete successfully against rivals.
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Skills shortages
When employers cannot find enough workers with a particular skill.
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Ethnocentric/domestic approach
World viewed mainly from home culture; products/marketing not adapted.
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Geocentric/mixed approach
Maintain global brand but tailor products to local markets (mix of ethnocentric + polycentric).
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Global localisation/glocalisation
Adapting a global product to local tastes (“think global, act local”).
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Polycentric/international approaches
Each host country is unique; adapt marketing mix to each market to maximise sales.
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Cultural diversity
Recognition that people globally have different interests and values.
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Global niche market
Specialised global market segments with needs unmet by the global mass market.
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Balance of payments
Record of transactions from imports/exports and international capital movements.
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FDI flows
Funds transferred by an MNC to purchase/acquire physical assets (factories, machines).
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MNC
Multinational company: operates in more than one country.
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Transfer pricing
Pricing between subsidiaries to reduce tax liabilities in higher-tax countries.
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Child labour
Employment of children to undertake business activity.
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Emissions
Substances released into the air that harm the environment.
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Exploitation of labour
When an agent takes advantage of another e.g. employer abusing an employee.
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Supply chain considerations
How a business treats/monitors labour used in sourcing raw materials, components and services.
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Sustainability
Meeting present needs without damaging/compromising future needs.
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Waste disposal
Process of getting rid of unwanted materials.
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Competition policy
Government policy promoting competition and preventing abuse of market power/price fixing/predatory pricing.
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Tax avoidance
Using legal methods to reduce the amount of tax a company pays.
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Tax evasion
Using illegal methods to avoid paying taxes owed.
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WTO
World Trade Organisation: supervises world trading arrangements, trade negotiations, and promotes free trade.
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