Business and Computer Science

1.1 Meeting customer needs

Added value
The increase in value that a business creates when producing a product/service. The difference between the price the customer pays and the total cost of inputs.
Biased questions
Questions that do not produce findings that reflect the true views of the target audience.
Brand
A unique design/sign/symbol/words/logo which makes it recognisable/distinguishes it from competitors.
Competition
The rivalry among sellers trying to achieve goals such as increasing profits, market share, and sales volume.
Competitive advantage
A feature of a business and/or its products that enable it to compete effectively with rival producers/products.
Competitive market
When there are many rivals selling similar products.
Competitor
A rival business operating in the same market offering similar goods or services e.g. KFC and McDonald's.
Consumer behaviour
How consumers make decisions about choosing and using products/services.
Databases
An organised collection of electronic data with instant access, search and sort capabilities.
Differentiation
Making products or services different or distinct from competing products/creating a USP.
Direct competition
Businesses produce similar products that appeal to the same group of customers.
Dynamic market
A market that is subject to rapid/continuous change.
Face-to-face survey
Research where the interviewer directly communicates with the respondent using a questionnaire.
Focus group
A group discussion used to gain feedback about a product or service as part of market research.
Government data
Government publications like census data that businesses can use.
Indirect competition
Different businesses sell non-identical products that compete for the same customer experience e.g. Netflix vs local cinema.
Innovation
Creating a new idea/product/process and turning it into a marketable/sellable product/service.
Interview bias
When the interviewer’s opinion influences the interviewee’s responses.
Market
Where buyers and sellers interact.
Market growth
An increase in demand/sales for a particular product/service.
Market mapping
The use of a 2-dimensional diagram that plots products/services in a market using two key variables to spot a gap in the market.
Market orientation
The business finds out and responds to customers' needs and wants.
Market positioning
An effort to influence consumer perception of a brand or product, relative to the perception of competing brands or products.
Market reports
Documents containing information, statistics, research, and facts on a chosen field.
Market research
Gathering, presenting, and analysing information about products/customers.
Market segmentation
Dividing a market into customer groups with similar characteristics.
Market segments
Identifiable groups of individuals who share one or more characteristics/needs.
Market share
The % of the total market a business has in terms of volume or value.
Market size
The total amount of sales/customers in a market measured by value/volume.
Mass market
A large unsegmented market where mass appeal products are on sale.
Niche market
A specialised section of the market where customers have specific needs/wants.
Observations
Watching customer behaviour for market research purposes.
Online retailing
Selling goods and services on the internet.
Primary market research
Data collected firsthand by the business (field research).
Product differentiation
The act of distinguishing a product/service from competitors to make it more attractive to a particular target market.
Product innovation
The development/creation of products not previously available.
Product orientation
Focus on product quality/performance over customer preferences.
Qualitative research
Research focusing on consumer opinions and beliefs (non-numerical).
Quantitative research data
Numerical market research data presented via graphs, charts, etc.
Respondent bias
When answers given by respondents are inaccurate.
Sales volume
The quantity of a good or service sold within a period of time. (Sales revenue / selling price).
Sample
A small, representative group used in market research.
Secondary market research
Data collected by another organisation, used by a business (desk research).
Segmentation
Dividing a market into groups with similar traits.
Social networking
Platforms like Facebook/X/YouTube used to market products/services.
Survey
A primary research method used to collect information.
Test marketing
Trialling a product in a small market area to assess suitability.
Trade publications
Specialist magazines focused on trends in the business world.
Uncertainty
The inability to predict/lack of knowledge about future events due to factors outside the business's control.

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1.2 Market

Complementary goods
Products consumed/used together, so they are purchased together e.g. printer and printer ink.
Consumer income
The money earned/received from work/investments.
Demand
The quantity of goods/services that a consumer is willing to buy at a given price and time.
Demographics
The structure of the population such as age, gender and geographical distribution.
Equilibrium price
The price where supply and demand are equal (market clearing price).
External shocks
Factors beyond the control of a business.
Government subsidies
A payment given to producers, usually to encourage production of a certain good.
Income elasticity of demand (YED)
Measures responsiveness of demand to changes in consumer income.
Indirect taxes
Taxes on spending (e.g. VAT), paid by the business.
Inferior good
When incomes rise, demand falls e.g. budget goods.
Luxury
Goods consumers buy if they can afford them e.g. air travel.
Necessity
Basic goods that consumers need e.g. food, electricity.
Non price factors
Factors other than price e.g. income changes, advertising, seasonality.
Price elastic
Quantity demanded is responsive to a price change.
Price elasticity of demand (PED)
Measures responsiveness of quantity demanded to a change in price.
Price inelastic
Quantity demanded is less responsive to a change in price.
Seasonality
When demand rises or falls at particular times of the year due to seasonal factors.
Shortage in markets
When demand exceeds supply.
Substitutes
Goods bought as alternatives but perform the same function e.g. petrol car and electric car.
Supply
The amount that producers are willing and able to produce at a given price.
Surplus in markets
When supply exceeds demand.

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1.3 Marketing mix and strategy

Advertising
A paid form of communication used to raise customer awareness of products, services, or brands.
Aesthetics
Relates to the appearance of a product.
Boston matrix
A method to analyse the product portfolio of a business (stars, cash cows, question marks, dogs).
Business to business (B2B)
Selling products/services to other businesses.
Business to customer (B2C)
Selling products to individual consumers.
Channels of distribution
Methods businesses use to get products from manufacture to consumer.
Competitive pricing
Setting prices similar to competitors selling similar products.
Consumer loyalty
Preference for a product or brand leading to repeat purchases.
Cost (design mix)
When the business focuses on being economically viable, aiming to minimise costs.
Cost plus pricing
Adding a mark-up percentage to the cost of the product.
Customer loyalty
Customers favouring a business over competitors; repeat purchases.
Design for recycling
Producing products using materials that have been discarded as waste and recycled.
Design for reuse
Designing products to allow disassembly at end of life and reuse of materials.
Design for waste minimisation
Reducing the quantity of resources discarded in production.
Design Mix
The combination of aesthetics, function, and economic manufacture considered when designing a product.
Digital communications
The electronic transfer of data.
Direct marketing
Businesses sending leaflets or letters directly to households.
Distribution
Getting products to the right place and time for customers.
Distribution channels
The path products take from manufacturer to consumer.
Distribution strategy
A plan for getting products/services to customers.
Emotional branding
Creating brands that appeal to customers’ emotions rather than logic.
Ethical sourcing
Buying materials produced under fair working conditions and with minimal environmental impact.
Extension strategy
A plan to extend the life or sales of a product/service.
Four stage distribution channel
Manufacturer → Wholesaler → Retailer → Consumer (e.g., groceries).
Function
Relates to the quality and reliability of a product.
Manufacture/corporate branding
Brands created by producers of goods and services (e.g., Kellogg’s Cornflakes).
Marketing mix
A plan for using the right blend of product, price, promotion, and place in order to maximise sales.
Marketing objective
A goal the business aims to achieve through marketing.
Marketing strategy
Methods used to achieve marketing objectives.
Online distribution/E-commerce
Using electronic systems to sell goods and services.
Own brand
Products manufactured for wholesalers/retailers by other businesses (e.g., Tesco Beans).
Penetration pricing
Setting low initial prices to build market share before raising prices.
Personal selling
Direct communication between salesperson and customer.
Place
Where products can be purchased and the process of making products available.
Portfolio analysis
Evaluating each product in the context of its market position.
Predatory pricing
Setting very low prices to force rivals out (illegal in UK, hard to prove).
Premium price
Charging higher prices due to customer loyalty or lack of substitutes.
Price comparison websites
Sites that compare prices of products/services from different sellers.
Price skimming
Launching with high prices to recover R&D costs and attract early buyers.
Pricing strategy
The approach a business takes to setting the price of its products.
Product
A tangible item offered for sale.
Product branding/Generic branding
Products named only by category rather than brand (e.g., carrots).
Product life cycle
The stages a product goes through from introduction to decline.
Product portfolio
The collection/range of products offered by a business.
Promotion
The way a business creates awareness and interest in products or services.
Psychological pricing
Pricing tactics that appeal to customer emotions.
Public relations
An organisation’s attempt to communicate with interested parties, usually via unpaid media.
Rebranding
Creating a new name, term, symbol, or design for an established brand to develop a differentiated identity.
Resource depletion
The using up of natural resources.
Sales promotions
Short-term methods of promoting products to boost sales.
Service
The non-physical, intangible parts of the economy (as opposed to goods).
Social media
Websites/apps that enable users to participate in social networking.
Social trends
Changing patterns in consumer behaviour reflected in changing demands (e.g. increased use of social media, being environmentally friendly).
Sponsorship
Providing funds to support an event/person in return for brand exposure.
Three stage distribution channel
Manufacturer → Retailer → Consumer (e.g., electrical goods).
Two stage distribution channel
Manufacturer → Consumer (direct marketing approach).
USP (Unique Selling Point)
A feature that differentiates a product from competitors.
Viral marketing
Encouraging customers to share information via social media platforms.

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1.4 Managing people

Autocratic leadership
Managers make decisions without consulting subordinates.
Bonus
Extra money added to wages/salary for performance.
Centralised structure
Decisions made by senior management/headquarters.
Chain of command
The way authority and power are organised in an organisation.
Collective bargaining
Negotiation of wages/conditions of employment between employee representatives/trade unions and the employer.
Commission
Payment based on percentage of sales value.
Consultation
Employee feedback sought when making business decisions.
Decentralised structure
Branches have more control/make their own decisions.
Delegation
Authority passed down from superior to subordinate.
Democratic leadership
Group members participate in decision-making; two-way communication.
Dismissal
Termination of employment by an employer against the will of the employee.
Employer/employee relations
The way in which management and employees behave towards each other.
Empowerment
Giving employees authority to make decisions.
External recruitment
Filling vacancies from outside the business.
Financial incentives
Monetary rewards to motivate staff (piecework, commission, bonuses, profit sharing, PRP).
Flat organisational structure
Few layers, wider span of control for managers.
Flexible workforce
Employees choose how/when they work (zero-hour contracts, homeworking, etc.).
Flexible working
Offering different work hours/location to improve work-life balance.
Hierarchy
The order or levels of responsibility in an organisation.
Individual approach (employer/employee relations)
Employers develop relationships with employees at an individual level.
Induction training
Introductory training for new employees covering company policies, health & safety.
Internal recruitment
Filling vacancies by selecting current employees.
Job enlargement
Giving employees more work of a similar nature (horizontal expansion).
Job enrichment
Giving employees greater responsibility and recognition (vertical expansion).
Job rotation
Changing jobs or tasks.
Laissez-faire
Employees make decisions within certain limits.
Leadership
Having a vision, sharing it, and providing direction.
Management
Day-to-day organisation of the business, including staffing.
Maslow's hierarchy of needs
People's needs ranked from basic to self-actualisation.
Matrix organisational structure
Employees are organised into teams/projects from different departments.
Mayo's human relations theory
Motivation improves when employees feel involved and valued.
Motivation
The reason for people’s actions, willingness, and goals.
Multiskilling
The process of increasing the skills of employees.
Non-financial methods of motivation
Motivation without monetary rewards (consultation, empowerment, team working, etc.).
Non-financial techniques
Delegation, consultation, empowerment, team working, flexible working, job enrichment, job rotation, job enlargement.
Off-the-job training
Training away from the normal work environment.
On-the-job training
Gaining/developing skills whilst at work doing the job.
Organisation structure
Diagram showing who is answerable to whom in an organisation.
Part-time employees
Workers that generally work fewer hours than a full-time employee.
Paternalistic leaders
Leaders make decisions considering employees' welfare.
Performance-related pay
Financial reward for meeting or exceeding performance standards.
Piece rate
Payment per item produced.
Profit sharing
Sharing business profit among employees.
Recruitment
The process of finding and selecting workers.
Redundancy
When a business reduces workforce size or closes; can be voluntary.
Span of control
Number of employees/subordinates a manager is responsible for.
Staff as a cost
Staff are seen as a business expense (recruitment, training, remuneration, etc.).
Staff as an asset
Staff are seen as contributing to output and value through their work.
Tall organisational structure
Many layers, narrow span of control.
Taylor’s scientific management
Breaking jobs into parts for efficiency; pay should relate to output; money as motivator.
Team working
Organising people into groups with a common aim.
Temporary work
A job position for a limited period of time.
Trade unions
Workforce representatives protecting and improving members' conditions.
Training
Developing a person’s skills and knowledge.
Working conditions
The physical surroundings, atmosphere, and treatment of staff by managers.

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1.5 Entrepreneurs and leaders

Business objective
A goal/target set by the business in the short/medium term to achieve its aim/mission.
Cost efficiency
Minimising costs/expenses/waste when producing a product or service.
Customer satisfaction
How satisfied a customer is with their purchase.
Employee welfare
Facilities and benefits provided to meet employees' well-being.
Entrepreneur
Someone who organises a business venture by combining factors of production, takes risks to set up a business for profit/reward.
Entrepreneurial characteristics
Qualities/traits shown by individuals starting and running a business.
Entrepreneurial motive
Factors that drive a person to start a business.
Entrepreneurship
The activity of setting up a business, taking risks, normally in hope of profit.
Ethical stance
Supporting a moral belief.
Franchise
A business buys the right to trade using the brand/logo/business model of an existing firm for a fee/royalty.
Franchising
A franchisor allows franchisees to trade under its name for a fee.
Home working
Setting up a business from home.
Independence
Desire to be one’s own boss.
Leader
A person who inspires and motivates others to meet objectives.
Lifestyle business
A business set up to generate a set income to enjoy a particular lifestyle.
Objective
A goal/target set to help achieve the business’s aim/mission.
Opportunity cost
The next best alternative forgone when making a decision.
Partnership
A business ownership/organisation owned by two or more people.
Private limited company
Small to medium business, often family-run; shares sold privately; has limited liability.
Profit maximisation
When the difference between sales revenue and costs is at its greatest.
Profit satisficing
Making enough profit to satisfy the business owner's needs.
Public limited company
Business with limited liability; shares publicly traded on stock market.
Resilience
The ability to recover from difficulties and try again.
Risk
Probabilities of outcomes are known or considered; something an entrepreneur can plan for.
Sales maximisation
Selling as much as possible in a time period or generating as much sales revenue as possible.
Social enterprise
Business with aims benefiting society, profits reinvested into business/community.
Social entrepreneurship
Setting up a business while showing concern for social issues.
Social objectives
A goal to benefit/improve the community.
Sole trader
A business owned by one person with unlimited liability.
Stock market flotation
When a business sells shares publicly on stock exchange for the first time.
Survival
A short-term objective aiming to keep the business running.
Trade-off
Having more of one thing leads to having less of something else.

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2.1 Raising Finance

Bank loan
An external method of finance/money borrowed from a bank paid back, with interest.
Business Angels
Individuals who invest in a business in exchange for a stake in the business (shares).
Business plan
A strategic document detailing how a business will develop and attract investors.
Cash flow
The movement of cash into and out of a business over time.
Cash inflow
The flow of cash into a business.
Cash outflow
The flow of cash out of a business.
Cash-flow forecasts
Predicted cash inflows and outflows over a period of time.
Closing balance
Cash left in the account at the end of the month (Net cash flow + Opening balance).
Crowd funding
An external source of finance where a large number of individuals provide funding in return for shares/free products/discounts.
Economic variables
Features of an economy which have effects on business and consumers e.g. unemployment, inflation and exchange rates.
External finance
Money raised from outside the business.
Grant
A sum of money given by a government or other organisation that does not need to be repaid.
Internal finance
The raising of capital/cash from within the business e.g. owner's capital, personal savings, retained profit.
Leasing
A contract to acquire the use of resources such as property or equipment.
Liability
An obligation to pay another person/lender/supplier.
Limited liability
The obligation of a shareholder for business debts is limited to their investment.
Loan
An external source of finance; amount borrowed, usually repayable after a fixed term.
Net cashflow
Difference between cash inflows and outflows.
Opening balance
Cash in the bank at the start of the month.
Overdraft
When a business has a negative bank balance because withdrawals exceed deposits.
Peer-to-peer funding
When a person lends money to individuals or businesses via online platforms.
Personal savings/owner’s capital
A source of internal finance provided by the owner of a business.
Retained profit
Profit re-invested back into/kept by the business which is not paid as a dividend.
Sale of assets
A type of internal finance involving selling resources that belong to the business.
Share capital
Finance raised by a business through issuing/selling new shares.
Trade credit
Where a firm receives goods but pays the supplier at a later date.
Unlimited liability
The obligation of a business owner to cover all business debts.
Venture capital
External finance from investors in return for shares (capital injection).

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2.2 Financial Planning

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2.3 Managing Finance

Acid test ratio
(Current assets - Inventory) / Current liabilities.
Assets
Valuable things that a business can use.
Capital
Cash put into the business by the owner.
Cash
An asset of a business which can come from investors, lenders or customers.
Cost of sales
The cost of inventory bought or produced.
Current assets
Liquid assets converted into cash within 12 months e.g. inventories, trade receivables and cash.
Current liabilities
Debts owed by a business that must be repaid within one year.
Current ratio
Current assets / Current liabilities.
External causes for business failure
Factors outside the control of a business which might cause failure e.g. competition, legislation, customer tastes, economic conditions.
Financial factors for business failure
Factors contributing to a business running out of cash e.g. late payments, inability to borrow.
Gross profit
Revenue - cost of sales.
Gross profit margin
(Gross profit / Sales revenue) x 100.
Internal causes for business failure
Factors a business can control e.g. poor decision-making, loss of key staff.
Liabilities
Debts owed by a business to lenders and suppliers.
Liquidity
The ability to meet current liabilities with current assets.
Net assets
Total assets - Total liabilities.
Non current assets
Long term resources used for more than one year e.g. property and equipment.
Non current liabilities
Debts owed by the business for more than one year e.g. loans.
Non financial factors for business failure
Factors from inside or outside the business e.g. poor management, external shocks.
Operating profit
Gross profit - other operating expenses.
Operating profit margin
(Operating profit / Sales revenue) x 100.
Overtrading
When a business does not have enough cash to support its production and sales, usually because it is growing too fast.
Profit
Total revenue - total costs.
Profit for the year margin
(Net profit / Sales revenue) x 100.
Profit for the year/net profit
Operating profit - interest.
Profitability
Profit as a proportion of sales.
Shareholders equity
The value of the shareholders' investment in a business.
Statement of comprehensive income
A document showing income and expenditure of a business over a financial year.
Statement of financial position/Balance sheet
A summary at a particular point in time of a firm's assets, liabilities and equity.
Tax
A charge made by governments on activities, earnings and income of individuals and businesses.
Total equity
Share capital + Retained profit or owner's capital + retained profit less drawings.
Working capital
Current assets – current liabilities; cash available for day-to-day trading.

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2.4 Resource Management

Batch production
A manufacturing process in which components or goods are produced in groups (batches).
Buffer stocks
Stock held as protection in case of reduction in supply or increase in demand.
Capacity utilisation
Current output / maximum possible output x 100.
Capital intensive
Output is made primarily using machinery/capital goods relative to labour.
Cell production
Employees organised into multiskilled teams responsible for a particular part of production.
Downsizing
Reducing capacity, such as making employees redundant to cut costs.
Efficiency
Minimising waste and making the best use of resources to reduce costs.
Flow production
The manufacture of an item/product in a continuous process.
Full capacity
The point where a business cannot produce any more output.
Inventory
Raw materials/work-in-progress held by a business.
Job production
Production of a single good/service carried out one at a time to customer requirements.
Just in time (JIT)
Stock control system where items arrive immediately before they are needed.
Kaizen/continuous improvement
A Japanese practice focused on making small improvements in all business processes.
Labour-intensive production
A production method requiring a higher proportion of labour than capital.
Lean production
Using as few resources as possible; includes waste minimisation, JIT and TQM.
Over utilisation
When a business is running at full capacity and straining resources.
Productivity
Output per person/machine per period of time.
Quality
A positive feature of a product that has no defects.
Quality assurance
Checking/testing at each stage of production to prevent faults.
Quality circles
Small groups of workers who meet regularly to discuss and resolve production problems.
Quality control
Final products are checked by inspectors to find faults.
Quality management
Maintaining excellence by paying attention to each production stage.
Re order level
The stock level at which new orders are placed.
Re order quantity
The amount of stock ordered when an order is placed.
Standardisation
Using uniform resources/activities or producing a uniform product.
Stock
Items held for future sale/processing such as raw materials, WIP or finished goods.
Stock control
Managing the optimum quantity of goods/components for resale/production.
Stock control diagram
Shows inventory movements including minimum/maximum levels, reorder level and quantity, and lead times.
Stock rotation
The flow of stock into and out of storage.
Total Quality Management (TQM)
A right-first-time approach ensuring products are checked at every stage to eliminate defects.
Under utilisation
When a business is producing at less than full capacity.
Waste minimisation
Producing goods/services using as few resources as possible.
Work in progress
Partially finished goods.

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2.5 External Influences

Appreciation
The rise in the price of one currency against another currency.
Barriers to entry
Obstacles that make it difficult for new firms to enter the market.
Boom/peak
The high point in the business cycle where GDP is growing quickly.
Business cycle
Measures economic activity over time and shows stages of boom, downturn, recession and recovery.
Consumer legislation
Legislation designed to protect consumers from poor-quality products and poor business practices.
Consumer Prices Index
A measure which shows changes in average prices over time.
Consumer protection legislation
Legislation against unfair selling practices; consumers have legal rights if products/services are misleading, unsatisfactory or unfit for purpose.
Deflation
A fall in the general price level.
Depreciation
A fall in the value of a currency.
Discrimination
Favouring one person or group over another.
Downturn
A period where GDP grows but slowly.
Economic influences
Economic variables such as growth, inflation, interest rates and unemployment.
Employee protection legislation
Laws giving employees basic rights to prevent exploitation e.g. minimum wages, redundancy pay, maternity leave.
Environmental protection legislation
Legislation designed to reduce business impact and protect the environment.
Exchange rate
The price of one currency in terms of another.
Government expenditure
The amount spent by the government on public services and welfare benefits.
Health and safety
Measures put in place to prevent accident or injury in the workplace.
Inflation
The general increase in the level of prices in an economy in a year.
Interest rate
The price of borrowing money or the return on saving money.
Legislation
A collective name for laws and regulations used by governments to restrict certain activities.
Market structure
Characteristics of a market such as barriers to entry and number of businesses, determining behaviour within the market.
National minimum wage
A wage rate set by the government; it is illegal to pay below this.
Recession
When GDP falls for two or more quarters (6 months).
Recovery
A period where economic growth begins to increase again after a recession.
Unemployment
The percentage of the working population without a job and actively seeking work.

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3.1 Business Objectives and Strategy

Corporate aims
Broad, long term ideas as to how the business should develop
Corporate objective
A goal that a business strives to achieve in order to meet its long term aim
Critical appraisal
Assesses if the corporate aims and mission statement continue to reflect the current corporate vision
Mission statement
A set of guiding principles used to steer stakeholders to achieve a business’s aims and objectives
Ansoff's Matrix
A strategic tool to help a business analyse business growth
Architecture/origin
Refers to the contracts and relationships within and around an organisation
Cost leadership
Seeking lower cost to reduce prices and therefore increase sales and revenue
Distinctive capabilities
A skill or attribute possessed by a business
Diversification
New products to a new market (more risky but potentially more rewarding)
Financial resources
Resources to finance strategy e.g. cash, current assets, and ability to borrow
Innovation
Developing a new product or process in the production of a product
Market development
Marketing an existing product in new markets
Market penetration
Selling existing products in an existing market (least risky strategy)
Porters Strategic Matrix
Identifies sources of competitive advantage a business might achieve
Product development
Marketing new or modified products in existing markets
Reputation
Operational factors such as premises, equipment and resources needed to meet customer needs
Strategic decisions
Long term decisions relating to achieving an overall goal
Tactical decisions
Short term actions that help to achieve the strategy
SWOT analysis
Identifies internal strengths/weaknesses and external opportunities/threats
Economic factors
Economic variables affecting a business e.g. exchange rate, inflation, interest rates
Environmental factors
Businesses have obligations to the environment; some are closely monitored
Legal factors
Legal requirements a business must follow when operating in a country
PESTLE factors
Political, economic, social, technological, legal and environmental influences on strategy
Political factors
Laws/policies affecting a business e.g. regulations and subsidies
Porter’s five force model
Analyses competition: substitutes, new entrants, buyer power, supplier power, rivalry; helps judge profitability
Social factors
Demographic/lifestyle/taste changes e.g. ageing population, fashion
Technological factors
Technology changes affecting business e.g. new processes, mobile tech, disruptive tech
Threat of competition
Competitor behaviour that may lead to loss of market share

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3.2 Business Growth

Diseconomies of scale
A rise in average/unit costs experienced as a business grows
Economies of scale
When average costs fall as total output increases
External economies of scale
Average cost reductions available to all businesses as the industry grows
Financial economies of scale
Large firms raise finance more easily with wider sources and better interest rates
Growth
Expanding sales revenue, usually hoping profits increase too
Internal economies of scale
Cost reductions from expanding production within a business
Purchasing/marketing economies of scale
Large firms get better rates buying inputs in bulk
Risk bearing economies of scale
As firms grow they may diversify to reduce risk
Specialisation/managerial economies of scale
Larger firms can employ specialist managers e.g. marketing, HR
Technical economies of scale
Large firms can be more efficient through capital equipment
Horizontal integration
Joining businesses in exactly the same line of business
Merger
When two businesses join together and operate as one
Takeover
When one business buys a majority shareholding to gain control
Vertical integration
Joining businesses at different stages of production
Inorganic (external) growth
Expansion by merging with or taking over another business
Organic (internal) growth
Expansion from within (more units/locations/product range) without merger/takeover
E-commerce
Buying and selling of goods or services over the internet

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3.3 Decision Making Techniques

Extrapolation
Extending the trend line to forecast future sales
Four period moving average
Average based on four time periods; calculated using centring based on an 8 period total
Line of best fit
A line roughly through the middle of all scatter points on a graph
Moving averages
A succession of averages derived from successive segments of values
Quantitative sales forecasting
Forecasting using trends from past data (e.g. time-series analysis)
Scatter graphs
Shows performance of one variable against another independent variable over multiple occasions
Three period moving average
Average calculated by adding 3 periods and dividing by 3
Average (Accounting) Rate of Return
Investment appraisal measuring net return per annum as % of initial spending
Discounted cash flow (NPV only)
Investment appraisal using interest rates by discounting to present value (interest foregone)
Investment appraisal
Evaluating an investment project to judge whether it is worthwhile
Payback
Time taken to recover the initial investment cost
Simple payback method
Measures time for a project to repay its initial investment
Decision trees
Shows outcomes with probabilities and expected monetary values
Expected monetary rewards
The value gained from taking a decision
Probabilities
Likelihood of possible outcomes happening
Critical path
Tasks which, if delayed, could delay the project
Critical path analysis (CPA)
Planning activity sequence to find quickest/most efficient completion without missing stages
Earliest Start Time
How soon a task in a project can begin
Free float
Time a task can be delayed without affecting completion time
Latest Finish Time
Latest a task can finish without delaying the whole project
Network diagram
Chart showing task order and timing information for completing a project

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3.4 Influences of Business Decisions

Evidence based decision making
Using gathered information and a systematic, rational approach to reach a conclusion
Long-termism
Decisions impacting vision/mission/objectives, typically longer than five years
Short-termism
Focus on quick financial rewards (e.g. quarterly figures) often at expense of long-term investment
Subjective decision making
More holistic approach incorporating CSR and ethical behaviour
Corporate culture
Unwritten code reflecting values and shared beliefs underpinning decision making
Culture
Shared attitudes, values, customs and expectations
Person culture
Individuals have expertise but do not necessarily work together
Power culture
Central source of power responsible for decision making
Role culture
Decisions made through established rules and procedures
Strong culture
Values and ways of working are deeply embedded within employees
Task culture
Teams focus on a particular task within the overall aim
Weak culture
Business needs prioritised over customers; weak communication; high staff turnover; blame culture
External stakeholders
Groups outside a business with an interest in its activities
Internal stakeholders
Employees, managers, board of directors and owners of the business
Shareholder approach
Business focuses purely on shareholder returns in decisions/objectives
Shareholders
Owners who invest capital and take risk
Stakeholder approach
Business considers all stakeholders in decisions/objectives
Stakeholders
Groups/people interested in business actions (owners, employees, customers, suppliers, community, pressure groups, government)
Capital employed
All long term finance: share capital + retained profits + non current liabilities (Non-current liabilities + Total equity)
Corporate Social Responsibility (CSR)
Paying attention to social/environmental impact on a range of stakeholders, not just shareholders
Ethics
Moral principles influencing decisions e.g. fair pay, good conditions, environmental impact
Socially responsible business
A business that considers ethics as a key influence on strategic decisions

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3.5 Assessing Competitiveness

Gearing ratio
Measures long-term borrowing: non-current liabilities / capital employed x 100 (highly geared > 50%)
Return on capital employed
Operating profit / capital employed x 100
Return on investment
Financial benefits/profits made from an investment (e.g. production location abroad)
Absenteeism
Number of staff absent / total workforce x 100
Consultation strategies
Management engages in discussions with employees about strategies and practices
Employee share ownership
Key employees receive shares if the business reaches performance targets
Empowerment strategies
Granting employees more authority in the workplace
Human resources
People in the workforce including recruitment, training and redundancy
Labour productivity
Total output / average number of employees
Labour retention
Number of employees that remain in the business over a period of time
Labour turnover
Percentage of employees leaving a business over a period of time

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3.6 Managing Change

Business continuity
A plan for a business to continue operating after a serious incident
Transformational leadership
Implementing a vision through radical strategies to bring about positive change
Contingency plan
A course of action to respond successfully to a major future event that may or may not happen
Risk acceptance
When mitigation costs more than the risk; common for small businesses
Risk assessment
Identifying/evaluating risks in an activity; ensuring health & safety compliance
Risk avoidance
Ceasing an action entirely (opposite of acceptance) e.g. pulling out of an unstable country
Risk limitation
Most common strategy: reduce impact/likelihood (e.g. backups to avoid long system failure)
Risk mitigation
Identify, assess and prioritise risks and plan responses to deal with impact
Risk transference
Handing risk to a third party e.g. outsourcing payroll/customer service
Scenario planning
Anticipating possible changes and devising ways of dealing with them
Succession planning
Identifying and developing new leaders to replace old leaders when they leave/retire/die

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4.1 Globalisation

BRICS
Economies are considered to be: Brazil, Russia, India, China and South Africa.
Economic growth
An increase in the GDP - value of output of goods and services produced in an economy over time.
Economy
An area/country where goods and services are produced, sold and bought.
Emerging economy
Developing-country economies with rapid growth but significant risk.
Employment patterns
Indicator of growth: unemployment, labour costs, productivity, qualifications and labour supply.
GDP
Gross Domestic Product: output of goods and services in an economy over a period of time.
HDI
Composite index: life expectancy, schooling, and standard of living (GNI per capita).
Health
Development indicator: life expectancy, mortality, pollution exposure, access to clean water.
Literacy
Growth indicator: % of adults who can read and write.
MINTS
Economies are considered to be Mexico, Indonesia, Nigeria and Turkey.
Exports
Goods/services produced in the home market but sold in a foreign market.
FDI
Foreign Direct Investment: investing by setting up operations or buying assets in another country.
Imports
Goods/services bought into one country from another.
Specialisation
When an economy/business concentrates on a specific range of products or services.
Foreign Direct Investment (FDI)
A business sets up factories/offices etc. in another country.
Globalisation
Economies/cultures drawn deeper together via trade networks and rapid spread of technology.
International trade barriers
Policies restricting trade e.g. tariffs, quotas, customs duties, rules and regulations.
Migration
Movement of people to another country to seek work or a better life.
Structural change
Some businesses grow while others shrink/close e.g. shifts between primary/secondary/tertiary sectors.
Trade liberalisation
Reduction (or removal) of trade barriers between countries.
Transnational companies
Companies owning/controlling production or service facilities outside their home country.
Domestic subsidies
Financial support to domestic producers to help compete with overseas firms.
Import quotas
Physical limit on the quantity of imports allowed into a country.
Protectionism
Policies protecting domestic firms by making imports less attractive (tariffs, quotas, subsidies, regulation).
Tariffs
A tax on imports to make them more expensive.
Trade barriers
Measures designed to restrict trade.
ASEAN
The Association of Southeast Asian Nations.
EU
European Union: single market with free movement of people, goods, services and capital.
NAFTA
North American Free Trade Area (replaced by the USMCA).
Single market
Market where most trade barriers are removed; common laws/policies ease movement of goods, services, capital and labour.
Trading bloc
Group of countries trading freely with reduced/no tariffs and quotas between them.

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4.2 Global Markets and Expansion

Outsourcing
Moving a function/department to an external specialist provider (may be overseas).
Pull factors
Conditions elsewhere that look more advantageous and attract a business to relocate.
Push factors
Conditions making the current location less desirable and may cause a business to leave.
Relocating
Moving to a new location to improve premises use and reduce costs (e.g. rent).
Risk spreading
Limiting risks e.g. avoiding over-dependence on one market.
Saturated market
Most customers already have the product; limited opportunity for growth.
Disposable income
Money households have available to spend/save after taxes.
Ease of doing business
How many/severe barriers exist when entering a country; higher ranking = fewer barriers.
Infrastructure
Systems/services needed for an economy to function e.g. transport links, communications.
Natural resources
Materials/substances in nature exploited for economic gain e.g. iron ore, coal, forests, lakes.
Subsidy
Payment to a producer to offset/lower production costs.
Global merger
Companies from different countries combine assets and operations.
Intellectual property
Creation of the mind protected by law (patents, copyrights, trademarks).
Joint venture
Two or more businesses collaborate for a specific project while remaining independent.
Patent
Legal monopoly rights to a new product/process; others cannot copy without permission.
Global competitiveness
Extent a business/area (e.g. country) can compete successfully against rivals.
Skills shortages
When employers cannot find enough workers with a particular skill.

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4.3 Global Marketing

Ethnocentric/domestic approach
World viewed mainly from home culture; products/marketing not adapted.
Geocentric/mixed approach
Maintain global brand but tailor products to local markets (mix of ethnocentric + polycentric).
Global localisation/glocalisation
Adapting a global product to local tastes (“think global, act local”).
Polycentric/international approaches
Each host country is unique; adapt marketing mix to each market to maximise sales.
Cultural diversity
Recognition that people globally have different interests and values.
Global niche market
Specialised global market segments with needs unmet by the global mass market.

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4.4 Multinational Corporations

Balance of payments
Record of transactions from imports/exports and international capital movements.
FDI flows
Funds transferred by an MNC to purchase/acquire physical assets (factories, machines).
MNC
Multinational company: operates in more than one country.
Transfer pricing
Pricing between subsidiaries to reduce tax liabilities in higher-tax countries.
Child labour
Employment of children to undertake business activity.
Emissions
Substances released into the air that harm the environment.
Exploitation of labour
When an agent takes advantage of another e.g. employer abusing an employee.
Supply chain considerations
How a business treats/monitors labour used in sourcing raw materials, components and services.
Sustainability
Meeting present needs without damaging/compromising future needs.
Waste disposal
Process of getting rid of unwanted materials.
Competition policy
Government policy promoting competition and preventing abuse of market power/price fixing/predatory pricing.
Tax avoidance
Using legal methods to reduce the amount of tax a company pays.
Tax evasion
Using illegal methods to avoid paying taxes owed.
WTO
World Trade Organisation: supervises world trading arrangements, trade negotiations, and promotes free trade.

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